Which athlete's endorsement deal is considered revolutionary for giving the celebrity significant creative control and a percentage of revenue, creating a business model that celebrities now regularly demand?

Throughout history, certain celebrity endorsements have transformed brands and created iconic marketing moments. These partnerships often represent pivotal shifts in how companies leverage famous personalities to connect with consumers. Test your knowledge about some of the most influential and lucrative celebrity endorsement deals that changed the landscape of product marketing and brand perception.

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
Cristiano Ronaldo with Adidas
Tiger Woods with Reebok