The Guinness World Records has become a global phenomenon, but its origins lie in a brilliant marketing campaign. Sir Hugh Beaver, managing director of Guinness Breweries, conceived of the record book in 1951 after a hunting party debate about the fastest game bird. The book was originally created as a promotional item for Guinness pubs to settle bar arguments. Test your knowledge about this iconic brand's transformation from marketing gimmick to cultural institution, and how its famous taglines have evolved over decades of record-breaking history.
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