Which luxury fashion brand launched the 'Métiers d'Art' collection specifically to preserve endangered traditional craftsmanship and showcase cultural heritage techniques from around the world?

Traditional craftsmanship and cultural heritage have become increasingly important in modern retail. Many brands now emphasize their connections to cultural traditions and artisanal techniques as part of their brand identity and social responsibility initiatives. This poll tests your knowledge about how major retail brands have integrated cultural traditions into their business models and marketing strategies.

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Chanel
Hermès
Louis Vuitton
Gucci