Which celebrity endorsement deal is credited with saving Nike's basketball shoe division in the 1980s and creating what became the most successful athlete-endorsed product line of all time?

Celebrity endorsements have become a cornerstone of modern marketing strategies. When famous people associate with products, brand awareness and consumer perception can change dramatically. This poll explores a notable example of how a celebrity endorsement transformed a product's market position and created one of the most successful partnerships in marketing history.

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Michael Jordan with Air Jordan
LeBron James with Nike LeBron
Shaquille O'Neal with Reebok Shaq Attaq
Magic Johnson with Converse Weapon