Which traditional cultural festival first implemented an AR shopping experience allowing visitors to virtually try on traditional garments before purchase?

Traditional cultural festivals are increasingly incorporating modern retail technologies to enhance visitor experiences and promote cultural products. Augmented reality (AR) has become a powerful tool for cultural heritage organizations and traditional craftspeople to showcase their products and traditions in innovative ways. Test your knowledge about how AR is being used to transform shopping experiences at cultural heritage sites and traditional festivals worldwide.

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Diwali Festival of Lights in India (2015)
Kyoto Gion Matsuri in Japan (2017)
Rio Carnival in Brazil (2016)
Edinburgh Fringe Festival in Scotland (2018)