Which streaming service was the first to use advanced machine learning algorithms to calculate customer lifetime value for green-lighting its original content production?

The film and television industry has undergone massive transformation with the rise of streaming platforms. These services have not only changed how content is delivered but have revolutionized how customer lifetime value (CLV) is calculated in entertainment. Traditional studios once focused on box office numbers and DVD sales, but streaming services use sophisticated algorithms to measure subscriber retention, viewing patterns, and content engagement to determine long-term customer value.

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Netflix, with its recommendation engine that began influencing production decisions around 2013
Amazon Prime Video, with its integration of purchase behavior data from the larger Amazon ecosystem in 2015
HBO Max, with its WarnerMedia content valuation model launched in 2018
Disney+, with its franchise value optimization system developed in 2016