Which innovative social media marketing campaign for a film or TV show first utilized character-based accounts that interacted with fans in real-time for over 6 months before release?

The way studios promote films and TV shows has undergone a dramatic transformation in the social media age. From traditional trailers to immersive social campaigns, marketing strategies have evolved to engage audiences in unprecedented ways. This poll tests your knowledge of how major studios and streaming services have leveraged social media platforms to create viral marketing moments for their content. Can you identify which groundbreaking social media campaign strategy made history in the entertainment industry?

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HBO's 'Westworld' with AI-powered chatbots on Facebook Messenger that allowed fans to interview fictional park employees
Marvel's 'Deadpool' with Ryan Reynolds maintaining an in-character Instagram that broke the fourth wall and responded to fan comments
AMC's 'Mad Men' with character Twitter accounts that recreated 1960s events in real-time alongside the show's timeline
Netflix's 'Stranger Things' with character Snapchat accounts that sent mysterious clues and 80s-themed content to followers