Which outdoor retailer was the first to switch to organic cotton across its entire clothing line in 1996, despite the significant cost increase and supply chain challenges?

Before sustainability became a marketing buzzword, one pioneering outdoor retailer took revolutionary steps to minimize environmental impact. This company changed the retail landscape by introducing recycled materials in their products, launching the first corporate environmental assessment program, and pledging 1% of sales to environmental preservation. Their commitment to transparency and conservation has influenced countless brands across the natural products industry. Test your knowledge about this trailblazing company's history!

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REI (Recreational Equipment, Inc.)
Patagonia
The North Face
L.L.Bean