Which retail loyalty program holds the Guinness World Record for 'longest-running customer loyalty program still in operation'?

The world of retail has seen some truly extraordinary marketing campaigns and customer engagement strategies that have earned their place in the record books. From the longest-running loyalty programs to the most expensive commercials ever produced, retailers and brands have pushed boundaries to capture consumer attention. Test your knowledge of these record-breaking retail achievements and see if you can identify which marketing milestone truly made history!

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S&H Green Stamps (established 1896)
American Airlines AAdvantage (established 1981)
Boots Advantage Card (established 1997)
Coca-Cola's My Coke Rewards (established 2006)