Which gaming company first launched a 'direct-from-game purchase' system allowing players to buy physical merchandise of in-game items without leaving the gaming environment?

The gaming industry has been pioneering innovative retail concepts in virtual worlds. As brands create presence in gaming environments and the metaverse, they're revolutionizing how products are discovered, experienced, and purchased. This poll tests your knowledge about a significant retail innovation that bridged the gap between virtual gaming environments and physical retail experiences.

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Epic Games (Fortnite) with their 'Reality Drop' system in 2019
Roblox with their 'Physical Twins' marketplace in 2020
Minecraft with their 'Block to Box' retail program in 2018
EA Sports with their 'Game to Gear' system in 2021