Which major performing arts organization sparked controversy with its 2016 logo redesign that replaced a 25-year-old iconic design with a dynamic, shape-shifting logo system?

Test your knowledge about the branding and marketing strategies in the performing arts industry! From iconic logos to memorable slogans, the performing arts world has developed some distinctive and powerful marketing approaches to attract audiences and patrons. This question focuses on a famous logo redesign that caused significant controversy in the performing arts community.

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• The Metropolitan Opera
• The London Symphony Orchestra
• The American Ballet Theatre
• The New York Philharmonic

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