Which major fashion brand launched the 'Artisans of Dreams' initiative in 2019, partnering with indigenous weavers across five continents to incorporate traditional textiles into mainstream fashion?

In today's global marketplace, brands are increasingly collaborating with cultural institutions and artisans to create products that honor and preserve traditional craftsmanship while appealing to modern consumers. These collaborations often blend contemporary retail technology with centuries-old techniques, creating unique products that tell a story of cultural heritage. Test your knowledge about a notable brand collaboration that significantly impacted the preservation of cultural traditions.

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Hermès International
Levi Strauss & Co.
LVMH (Louis Vuitton Moët Hennessy)
Kering Group (Gucci, Saint Laurent)