Which streaming platform first used advanced viewing analytics to inform both content creation AND product placement strategies in their original programming?

Product placement and brand storytelling have become sophisticated marketing strategies in modern film and television production. Studios and streaming platforms carefully integrate products into narratives to create authentic connections with viewers. This trivia question explores how one streaming giant revolutionized data-driven brand storytelling in their original content strategy.

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Netflix - with its 'taste clusters' algorithm informing both content and integrated product decisions starting in 2013
Amazon Prime - with its purchase history integration system launched in 2015
Hulu - with its ViewPath technology connecting advertisers to content development in 2016
HBO Max - with its ContentSync brand integration platform developed in 2018