Which retail innovation did the World Wildlife Fund (WWF) pioneer that allows customers to 'adopt' endangered animals through their online store?

The retail landscape for wildlife conservation products has evolved dramatically in recent years. Innovative approaches to selling conservation-related merchandise have created new revenue streams for wildlife organizations while raising awareness. Test your knowledge about a groundbreaking retail innovation that has transformed how conservation organizations connect with supporters and generate sustainable funding.

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Symbolic adoption packages with plush toys and personalized certificates
Augmented reality apps that let customers visualize endangered animals in their home before purchase
Subscription boxes containing wildlife-themed products with proceeds supporting conservation
NFT digital collectibles of endangered species with blockchain verification of conservation impact