Which pioneering scientific equipment company first implemented full VR laboratory simulations that allowed customers to test equipment functionality before purchasing?

Virtual reality is transforming how scientific equipment is marketed and sold. Before purchasing expensive laboratory instruments, researchers and institutions can now test virtual versions, understand functionality, and visualize equipment in their specific lab spaces. This technological advancement is changing how scientific product companies approach sales strategies and customer engagement. How well do you know about this intersection of VR technology and scientific retail?

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Thermo Fisher Scientific with their 'Virtual Lab Explorer' platform in 2018
Carl Zeiss with their 'Microscopy VR Experience' in 2019
Waters Corporation with their 'ChromLab VR' for chromatography systems in 2017
Agilent Technologies with their 'Instrument Reality' platform in 2020