Which outdoor retailer created the groundbreaking 'Path of Purchase' experiential marketing campaign that allowed customers to virtually plant trees while walking through in-store nature trails?

The natural products industry has transformed how consumers connect with the environment through innovative retail strategies. Companies focusing on sustainable, eco-friendly products have pioneered unique experiential marketing approaches that create emotional bonds between consumers and the natural world. This poll tests your knowledge about a groundbreaking experiential marketing campaign that changed how outdoor enthusiasts interact with conservation-focused brands.

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