Which retail giant pioneered the use of Geographic Information Systems (GIS) in the 1980s to optimize store locations by analyzing demographic data, leading to their rapid expansion strategy?

Test your knowledge about how major retail brands have used geographic data and location-based insights to revolutionize their business strategies. Geographic intelligence has become a critical component in retail expansion, customer targeting, and supply chain optimization. This question explores a landmark retail analytics case study that changed how retailers approach site selection and market planning.

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Walmart
Sears
Target
JCPenney