Which celebrity was the first to launch a beauty brand with a 'skin-first, makeup-second' philosophy that revolutionized the industry by prioritizing skincare education before product sales?

The intersection of celebrity influence and retail strategy has transformed how brands position themselves and connect with consumers. Famous personalities have increasingly leveraged their personal brands to disrupt traditional retail models, creating new paradigms in customer engagement and loyalty. Test your knowledge about a groundbreaking retail innovation introduced by a celebrity entrepreneur that changed the industry landscape.

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Rihanna with Fenty Beauty
Emily Weiss with Glossier
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories