Which major retailer launched the 'Artisan Exchange' program in 2018 that directly connects indigenous craftspeople with global markets while preserving traditional production methods?

Traditional cultural practices are increasingly influencing modern retail experiences. From incorporating ancient rituals into store designs to adapting heritage crafts for contemporary markets, retailers are finding value in cultural traditions. This trivia question examines how a major retailer successfully integrated a significant cultural tradition into their business model, creating both authentic experiences and sustainable commerce.

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Anthropologie, with their 'Cultural Heritage Collection' featuring handmade goods with authenticated provenance stories
West Elm, through their 'LOCAL' program that specifically features traditional crafts from various cultural backgrounds
Crate & Barrel, with their 'Global Artisan Fund' supporting traditional craftspeople and featuring their work in flagship stores
IKEA, via their 'HEMSLÖJD' collection that partners with traditional craft collectives around the world