Which transportation company first used targeted mobile app notifications based on real-time location data to dramatically increase ride bookings in 2014?

The transportation industry has been revolutionized by digital marketing strategies and technological advancements. From ride-sharing apps to electric vehicle promotions, digital marketing has changed how transportation companies connect with customers and promote their services. Test your knowledge about a significant digital marketing milestone in the transportation sector that transformed customer engagement and industry competition.

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Uber with its 'Surge Pricing' notifications that alerted nearby users about high-demand areas
Lyft with its 'Prime Time' alerts that notified users about potential discounts in low-traffic areas
Zipcar with its 'Cars Near You' feature that used geofencing to alert members about available vehicles
Citymapper with its 'Transit Disruption' alerts that notified commuters about faster alternative routes