Which major film studio launched the first comprehensive direct-to-consumer streaming platform that included both exclusive new content AND a dedicated e-commerce section for merchandise?

The film and television industry has embraced e-commerce in innovative ways, transforming how studios monetize content and connect with fans. From direct-to-consumer streaming platforms to digital marketplaces for memorabilia, the entertainment business has pioneered unique approaches to online retail. Test your knowledge about how major studios have leveraged e-commerce to create new revenue streams in the digital era!

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Disney+ with Disney Store integration (2019)
Warner Bros. with HBO Max Shop (2020)
Universal Pictures with Peacock Perks (2021)
Paramount with Paramount+ Market (2018)