Which gaming company first successfully implemented a major influencer marketing strategy by paying streamers to play their game at launch, a tactic that is now industry standard?

The gaming industry has pioneered innovative marketing strategies that have transformed how products are promoted across all sectors. From creating immersive experiences to leveraging community engagement, game publishers have established marketing techniques that many other industries now emulate. Test your knowledge about one of the most influential marketing campaigns in gaming history!

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Electronic Arts with 'Apex Legends' in 2019, paying streamers like Ninja and Shroud millions to stream on launch day
Activision with 'Call of Duty: Modern Warfare' in 2016, creating the first dedicated streamer program
Epic Games with 'Fortnite' in 2017, introducing the first battle pass system specifically for content creators
Ubisoft with 'Rainbow Six Siege' in 2015, establishing the first formal content creator partnership program