Which innovative marketing campaign for mathematics products first used the slogan 'Making Math Make Sense' and revolutionized how textbooks were marketed to schools in the early 2000s?

In the world of mathematics education, textbooks and learning tools are major products that require sophisticated marketing strategies. One particular marketing campaign revolutionized how mathematics products were presented to educational institutions, making abstract concepts more appealing and accessible. Test your knowledge about this landmark in mathematics product marketing!

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Pearson's Digital Experience Initiative
McGraw-Hill's Numbers in Motion Campaign
Houghton Mifflin's Mathematical Mindsets Program
Texas Instruments' Classroom Tech Revolution