Which iconic Broadway musical pioneered a groundbreaking cosmetics collaboration that resulted in a complete makeup line inspired by the show's characters?

Major performing arts companies increasingly collaborate with consumer brands to create unique merchandise, special editions, and branded experiences. These partnerships not only generate revenue but also help extend the reach of performing arts to new audiences. Test your knowledge about one of the most successful and surprising brand collaborations in theater history that changed how performing arts merchandise is marketed.

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Wicked (with MAC Cosmetics)
The Phantom of the Opera (with Sephora)
Hamilton (with Fenty Beauty)
The Lion King (with Urban Decay)