Which language-based marketing campaign or product launch actually occurred in retail history?

Test your knowledge about how language and linguistics have shaped major product launches and marketing campaigns. The intersection of linguistics and marketing has led to some of the most memorable brand identities and product names in retail history. Can you identify which linguistic innovation or strategy actually happened in the marketplace?

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Oxford Dictionary partnered with Apple in 2015 to launch an emoji-only retail store called 'Pictologics' where all product names and descriptions used only emojis and visual symbols.
Coca-Cola's 2014 'Share a Coke' campaign that replaced the Coca-Cola logo with 250 popular first names, resulting in a 2.5% increase in sales after years of decline.
Microsoft's 2018 global launch of 'Dialect OS', an operating system that automatically adjusted its interface vocabulary based on regional linguistic patterns detected in user speech.
Merriam-Webster's 2017 'Etymology Trail' pop-up stores where shoppers followed word-origin paths through the store to receive discounts based on their linguistic knowledge.