Which athlete signed the first lifetime endorsement deal with Nike, reportedly worth over $1 billion?

Celebrity endorsements have transformed retail marketing, creating some of the most lucrative partnerships in business history. These collaborations often redefine brand identity and set consumer trends for years. This trivia tests your knowledge about one of the most significant celebrity-brand partnerships that changed the retail landscape forever and set the precedent for modern celebrity endorsement deals. How well do you know the history of famous people and their game-changing retail collaborations?

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LeBron James
Michael Jordan
Cristiano Ronaldo
Serena Williams