Which pioneering sustainability-focused brand was the first to launch an augmented reality app allowing customers to virtually 'plant trees' and track their growth in real rainforests with each purchase?

In the competitive landscape of natural and organic products, companies are constantly innovating their digital marketing strategies to connect consumers with nature-based goods. From wilderness conservation partnerships to sustainable sourcing campaigns, the natural products industry has pioneered unique approaches to digital engagement. Test your knowledge about how these brands leverage technology to promote their connection to the natural world.

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Patagonia
Timberland
The North Face
REI Co-op