Which unconventional viral marketing campaign is credited with turning a small-budget horror film into a box office phenomenon, generating nearly $250 million worldwide with a marketing strategy that convinced many viewers the footage was real?

The film industry isn't just about making great movies—it's also about selling them! Major studios spend millions on marketing campaigns to create buzz and drive box office success. Test your knowledge about how Hollywood markets its products to consumers, from clever campaigns to innovative promotional strategies that transformed modest films into blockbuster phenomena.

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The Blair Witch Project's 'missing filmmakers' campaign
Paranormal Activity's 'demand it in your city' campaign
Cloverfield's mysterious trailer and ARG websites
The Ring's 'seven days' phone calls to journalists