Which major sports brand first launched an AR feature allowing customers to virtually try on shoes through their mobile app, significantly reducing return rates by 25%?

The sports retail landscape has dramatically evolved in recent years with technological innovations changing how consumers shop for athletic gear and equipment. Major sports brands have been pioneering new retail experiences to stay competitive and meet the demands of tech-savvy customers. This trivia question focuses on a groundbreaking retail augmented reality implementation that changed how customers shop for sports footwear.

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Nike with their Nike Fit AR technology
Adidas with their Adidas Virtual Try-On
Under Armour with their UA Size Right system
Puma with their Puma Fit ID platform