Which retail innovation helped religious bookstores most significantly survive the digital transition in the 2010s?

Religious bookstores faced unprecedented challenges in the digital age, with many traditional establishments closing their doors. However, some religious retailers revolutionized their approach and thrived. This trivia question explores a pivotal innovation that helped religious bookstores compete in the modern retail landscape while maintaining their spiritual mission.

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Creating experiential 'sacred spaces' with meditation rooms, coffee shops, and community events
Focusing exclusively on rare antiquarian religious texts and manuscripts
Converting entirely to online-only operations with no physical storefronts
Partnering with major secular bookstore chains for dedicated religious sections