Which athlete famously turned down a $100M Reebok endorsement deal in 1984, only to sign with Nike for much less, eventually creating a brand worth billions?

Athletes and brands have formed some of the most lucrative partnerships in business history. These endorsement deals have not only shaped sports marketing but have also created iconic campaigns that transcend generations. Test your knowledge about some of the most influential (and surprising) athlete endorsement deals that changed the sports marketing landscape.

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Michael Jordan
Magic Johnson
Larry Bird
Charles Barkley