Which company launched the first modern retail loyalty program in 1981 that became the blueprint for many future programs?

Before digital apps and plastic cards, retail loyalty programs had humble beginnings that transformed how businesses built customer relationships. These early innovations in customer retention laid the groundwork for the sophisticated loyalty ecosystems we see today. Test your knowledge about the historical origins of retail loyalty programs that changed shopping forever!

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American Airlines with AAdvantage
S&H Green Stamps
Betty Crocker with Box Tops
McDonald's with the Monopoly promotion