Which ancient civilization pioneered the use of painted signs with standardized symbols outside shops to advertise specific products and services to both literate and illiterate customers?

Before digital billboards and social media campaigns, ancient civilizations developed sophisticated methods to advertise their products and services. These early marketing techniques laid the foundation for modern retail advertising. This poll explores how ancient merchants promoted their wares and attracted customers in bustling marketplaces from Rome to China. Test your knowledge about the fascinating intersection of commerce and communication in the ancient world!

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Ancient Romans, who created elaborate pictorial signs called 'insignia' for businesses throughout the empire
Ancient Egyptians, who used hieroglyphic-based shop signs primarily in the markets of Alexandria
Ancient Chinese merchants during the Han Dynasty, who developed standardized shop emblems
Ancient Mesopotamians, who created clay tablet advertisements at the entrances of Babylonian markets