Which candy brand experienced a 65% sales increase after its strategic placement in Steven Spielberg's 'E.T.' (1982), after Mars rejected the opportunity to feature M&Ms in the film?

Product placement in films has evolved from subtle appearances to strategic storytelling elements worth millions. From Ray-Ban's sales tripling after 'Risky Business' to Reese's Pieces becoming a sensation after 'E.T.', these integrations have shaped both film history and marketing strategies. Test your knowledge about one of the most memorable brand integration campaigns that transformed a struggling product into a cultural phenomenon through a single blockbuster film.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Reese's Pieces
Skittles
Hershey's Kisses
Jelly Belly