Which innovative marketing strategy did Disney Publishing use in 2010 that revolutionized how the Percy Jackson book series connected with its audience?

Rick Riordan's Percy Jackson series has become a cultural phenomenon, bringing Greek mythology to millions of young readers worldwide. Behind this success lies fascinating marketing strategies that transformed ancient myths into modern bestsellers and a multimedia franchise. This poll tests your knowledge about the brand identity and marketing approach that helped this mythology-based series achieve its legendary status in publishing.

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The 'Camp Half-Blood' immersive retail experience where stores were transformed into mythological training grounds
The 'Demigod Files' interactive app that used AR technology to bring mythological creatures to life through book covers
The 'Lightning Thief' online quest - the first major transmedia storytelling campaign for a YA book series
The 'Olympian Reading Challenge' loyalty program that rewarded readers with exclusive mythology content