Which major religious organization first pioneered a successful digital 'spiritual loyalty program' that gamified religious practice through a mobile app with over 5 million downloads by 2019?

Religious institutions and spiritual organizations are increasingly adopting modern marketing techniques to reach their communities and spread their messages. From sophisticated customer loyalty programs to omnichannel engagement strategies, the business of faith has evolved dramatically in the digital age. This trivia question explores an innovative marketing campaign that made headlines in the religious community. Test your knowledge about how traditional spiritual values intersect with contemporary marketing approaches!

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The Vatican's 'Click to Pray' initiative launched by Pope Francis
The Mormon Church's 'LDS Tools' engagement platform
Hillsong Church's 'Worship Points' attendance reward system
Buddhist Digital Sangha's 'Mindfulness Moments' meditation tracker