Which major scientific supply retailer first introduced the 'virtual lab builder' tool that revolutionized how researchers design and purchase complete laboratory setups?

The science industry has transformed retail shopping for laboratory equipment and scientific supplies over the years. Major changes in how scientists and researchers purchase their essential tools have occurred with technological advancements. This trivia tests your knowledge about a groundbreaking retail innovation that changed how scientific products are marketed and sold to research institutions and individual scientists.

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Thermo Fisher Scientific with their 'Lab Designer Pro' platform in 2012
VWR International with their 'VirtualBench' system in 2014
Sigma-Aldrich with their 'LabArchitect' software in 2013
Merck Millipore with their 'Digital Laboratory' interface in 2015