Which marketing strategy did Willys-Overland use to transform the military Jeep into a successful civilian brand after World War II?

The Jeep vehicle has become one of the most recognizable military products that successfully transitioned to civilian markets. Its brand evolution represents a fascinating case study of how military technology transformed into a powerful consumer brand identity. This trivia question explores the strategic marketing decisions that helped cement Jeep's place in automotive history and consumer consciousness after World War II.

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Positioned it as a utilitarian farm vehicle with the slogan 'The All-Around Work-Horse for Farm and Industry'
Marketed it primarily as a luxury vehicle for urban professionals with premium leather interiors
Promoted it exclusively as a collector's item for military veterans with limited production runs
Rebranded it completely to distance it from its military origins, changing its design and name to 'Civilian Cruiser'