Which groundbreaking marketing approach did Thermo Fisher Scientific use when launching their Invitrogen Attune NxT Flow Cytometer that became an industry case study?

Product marketing in scientific industries requires unique approaches that balance technical accuracy with consumer appeal. This poll tests your knowledge about a famous product launch in the scientific equipment industry that revolutionized laboratory workflows and became a case study in science product marketing. The launch strategy combined educational content, demonstration videos, and a clever pricing model that disrupted the market.

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Pay-per-sample pricing model that allowed labs to use the equipment without upfront capital investment
Virtual reality lab simulations that let potential customers test the equipment remotely before purchasing
University partnership program offering equipment at cost in exchange for published research mentions
Crowdsourced protocol development platform where scientists contributed and voted on applications