Which retail innovation strategy did Celestron implement in 2006 that revolutionized telescope sales and dramatically increased amateur astronomy participation?

The astronomy retail sector has undergone significant transformation in recent decades, with specialized telescope manufacturers and astronomy equipment providers adopting innovative retail strategies to reach enthusiasts worldwide. Test your knowledge about how one major astronomy brand revolutionized the consumer telescope market through an unexpected retail partnership.

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Created the first astronomy equipment subscription box service, delivering monthly observation kits
Partnered with Starbucks to create 'Stargazing Cafés' with telescopes available for customer use in rural locations
Launched the 'FirstScope Program' with big-box retailers, offering quality entry-level telescopes at under $50, breaking the price barrier
Developed the first AI-powered telescope recommendation kiosks for electronics stores based on customer experience levels