Which ancient civilization pioneered the use of shop signs with pictorial representations of goods as an early form of visual merchandising?

The ancient world had sophisticated retail networks and visual merchandising techniques that would surprise modern shoppers. From the grand bazaars of Mesopotamia to the specialized shopping districts of Rome, visual merchandising was a critical aspect of ancient commerce. Merchants developed distinctive displays, signage, and store layouts to attract customers and showcase their exotic wares from distant lands. Test your knowledge about how ancient civilizations displayed and marketed their products!

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Ancient Romans, who used carved stone reliefs above shops showing goods like wine jugs, bread, or tools to help illiterate shoppers identify stores
Ancient Egyptians, who used papyrus scrolls with painted hieroglyphs of products hanging outside market stalls
Ancient Chinese merchants, who used silk banners with painted symbols representing their specialties
Ancient Greeks, who placed clay models of their products on pedestals outside their agora shops