Which celebrity completely rebranded their image to launch a billion-dollar cosmetics empire after their reality TV fame, focusing heavily on customer feedback and social media engagement?

Throughout history, celebrities have leveraged their personal brand to create successful product lines and businesses. From makeup to clothing, spirits to wellness products, these famous faces have transformed themselves from entertainers to retail moguls. This trivia question tests your knowledge about how certain celebrities strategically pivoted their brand identity to enter new markets.

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Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories