Which classic literary character's 75th anniversary in 2020 sparked a major collaboration with Levi's, resulting in a bestselling clothing collection featuring the character's iconic imagery?

The publishing industry has increasingly embraced collaborations with brands to create unique marketing opportunities and reach new audiences. From luxury fashion houses partnering with classic novels to tech companies sponsoring literary festivals, these collaborations have reshaped how literature is marketed and consumed. Test your knowledge about a particularly successful literary brand partnership that changed how we think about book marketing.

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• The Little Prince
• Alice in Wonderland
• The Hobbit
• The Little Mermaid

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