Which global retailer was the first to implement a comprehensive biophilic store design strategy, featuring living plant walls and natural materials as core elements of their experiential marketing?

The natural world has increasingly influenced retail store designs, with biophilic retail environments becoming a significant trend in experiential marketing. These nature-inspired spaces incorporate living plants, natural materials, and organic elements to create immersive shopping experiences that boost customer wellbeing and dwell time. Test your knowledge about which major retailer pioneered this nature-focused design approach that has since transformed the industry.

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