Which global natural cosmetics brand completely redesigned its packaging in 2021 to use 100% recycled ocean plastic and changed its logo to include a wave pattern symbolizing its ocean conservation commitment?

Test your knowledge about how brands in the natural products sector have evolved their identities to align with environmental values. As consumers become increasingly eco-conscious, many natural product companies have undergone significant rebranding to better reflect their commitment to sustainability. This poll explores a notable rebranding case that showcases how visual identity can communicate environmental responsibility.

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Lush Cosmetics
The Body Shop
OceanKind
Aveda