Which 1999 film's marketing campaign pioneered viral online promotion by creating fake websites and 'missing persons' flyers, generating massive buzz by suggesting the events in the movie were real?

Film marketing has evolved dramatically over the decades, with some campaigns becoming as legendary as the movies themselves. In 1999, one groundbreaking marketing campaign revolutionized how films were promoted online, creating a viral phenomenon before 'viral' was even a marketing term. This campaign generated enormous buzz through mysterious websites, found footage aesthetics, and an air of authenticity that had audiences questioning if what they were about to see was real. Test your knowledge of this pivotal moment in film marketing history!

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club