Which innovative mobile commerce feature did Celestron first introduce to the astronomy equipment retail market in 2019?

The astronomy retail sector has evolved significantly in recent years, with specialized stores and online platforms developing unique approaches to customer engagement and sales. Major telescope manufacturers and astronomy equipment retailers have implemented various strategies to stand out in this niche but passionate market. Test your knowledge about the business side of bringing the stars to consumers!

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AR Star Finder - allowing customers to preview how telescopes would display celestial objects before purchase
Observatory Locator - connecting users with nearby public observatories based on their location and viewing interests
Night Sky Payment Plan - subscription service offering progressive access to increasingly advanced equipment
Astronomer Connect - peer-to-peer rental marketplace for astronomy equipment between hobbyists