Which retail giant pioneered the use of Geographic Information Systems (GIS) in the 1980s to revolutionize their store placement strategy and create their famous 'heat maps' for market penetration?

Geographic considerations play a crucial role in retail strategy and innovation. From location-based marketing to regional product adaptation, understanding the intersection of geography and retail can make or break a business. This trivia question explores how a major retail chain revolutionized its expansion through geographic data analysis and innovative mapping techniques.

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