Which celebrity collaboration with Fenty Beauty helped the brand achieve over $550 million in revenue during its first year and revolutionized inclusivity in cosmetics with 40+ foundation shades?

Celebrity endorsements have been a cornerstone of retail marketing for decades, creating powerful associations between famous personalities and consumer products. These strategic partnerships can transform brand perception and drive significant sales growth when executed properly. This poll tests your knowledge about one of the most successful celebrity-brand partnerships in recent retail history that revolutionized consumer engagement.

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Rihanna (as founder and creative director)
Kylie Jenner (as brand ambassador)
Lady Gaga (as creative consultant)
Selena Gomez (as co-developer)