Which music product launch strategy was the first to successfully bypass traditional retail channels completely and create a new distribution paradigm for major artists?

The music industry has seen some of the most innovative and sometimes theatrical product launches in retail history. From surprise album drops to revolutionary listening devices, how music reaches consumers has evolved dramatically over the decades. Test your knowledge about some of the most significant product launch strategies that changed how we experience music forever. Can you identify which groundbreaking approach genuinely disrupted the traditional music retail landscape?

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Radiohead's 'pay-what-you-want' release of 'In Rainbows' (2007)
Apple's launch of iTunes Store (2003)
Beyoncé's surprise visual album release (2013)
Garth Brooks' exclusive Walmart album distribution deal (1998)